Certificate in Sports Management


Sports management is a broad field, and the knowledge you acquire about both business and sports Students who study sports management go on to pursue careers as agents, managers, publicists, and many other positions in the sports industry this makes for a whole arena of action-packed possibilities.

Topics in this course include:

  • Develop business plan
  • Develop and implement a public relations plan
  • Coordinate human resources
  • Determine sponsorship requirements and opportunities
  • Evaluate team or group management
  • Obtain sponsorship
  • Features and formats for sponsorship proposals

Course Duration

The delivery for the Certificate in Sports Management is five days (9am – 5pm).

Course Summary

This course provides the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan, how to plan and implement the management of teams or groups within a sporting club or organisation, and includes the management of teams or groups, human resources requirements and public relations.

This course will provide information on how to obtain and manage sponsorship for an activity, event or other organisational activity, how to implement, monitor and evaluate project-management plans and outcomes in specific activity areas, ensuring all resources are available to achieve project goals and that the project complies with legislative and organisational requirements.

Delivery Methods

Training for the course will be delivered using one or more of the following methods:

  • Classroom
  • Workplace-based training
  • Distance (correspondence)
  • Training workshops in small groups
  • Blended options of training delivery
  • All programs, leaning materials and assessments can be translated into the language required

Training methods are selected to best achieve the required elements of competence while considering the learning style of the participants. The provision of training may include a flexible combination of any of the above. Students studying at home have access to training via Skype, email, or phone.

Assessment Methods

Assessment methods can include one or more of the following:

  • Questions and answers
  • Simulation
  • Role plays
  • Written and/or oral examinations
  • Projects and case studies
  • Observation
  • Practical demonstration and assessment